Sales-led marketing for SaaS and B2B companies ready to scale with purpose and precision.
Helping B2B Brands Become Category Leaders
If your product is solid but growth feels harder than it should, you’re not alone. We work closely with founders and commercial teams to sharpen positioning, align sales and marketing, and build a demand engine that moves you from “doing well” to “leading the market.”
Book a FREE 30-Minute Strategy Call
Walk away with 3 ideas to sharpen your demand generation.
cube19
Scaling with Purpose: Building a Category, Not Just a Company.
Category positioning that supported outbound sales and a successful exit.
Ebsta
Launched to #1 on Salesforce AppExchange GLOBALLY.
Growth hacking, product marketing, and global conference activation.
Broadbean
From challenger brand to worldwide leader in a crowded space.
Brand-led marketing that scaled fast and stood out.
CONSULTANCY GROUP
Boutique recruitment, repositioned for credibility and scale.
From “another agency” to a trusted voice in strategy & transformation.
Need marketing that delivers real results?
Tired of marketing that doesn’t seem to move the needle?
Too many marketers focus on surface-level tactics, leaving founders with activity, but no clear commercial impact.
In B2B and SaaS, that’s a costly mistake.
I work closely with founders and commercial teams
to build strategy that’s grounded in revenue, not guesswork.
From positioning to content and campaigns, everything is aligned to drive results you can measure — more demos, more pipeline, more market recognition.
Let’s turn your marketing into a growth engine that performs.
At Broadbean, we built a reputation for innovative, edgy marketing and Ricky was a MAJOR part of that from our early days through to exit. We worked together again at cube19, where his outbound and content engine helped drive rapid growth and a successful sale to Bullhorn.
Dan McGuire, Serial Entrepreneur, Advisor & Investor
What you’ll love about working with me
You won’t have to explain why your sales team hates MQLs or why you’re struggling to convert meetings and demos. I’ve worked with sales and product teams for 15+ years and know what moves the dial.
Simple, Fixed Pricing
You’ll always know what you’re paying each month. No hidden fees, no padded hours, no surprises.
Quick, Focused Delivery
Whether it’s strategy, messaging or campaign assets, you’ll get what you need in days, not months.
Direct Access & Clear Communication
We’ll stay aligned with regular check-ins, shared priorities, and a straightforward process. No portals. Just smart collaboration.
Senior-Level Thinking
You’re not dealing with a junior. You get me, a proven operator who knows how to make marketing drive revenue.
Tailored Strategy, Not Templates
No copy-paste playbooks. Everything we do is shaped around your goals, market, and commercial challenges.
You Stay in Control
This is your growth engine. I’m here to guide, challenge, and execute with you, not overcomplicate things.
At The Consultancy Group, we needED a marketing approach that genuinely differentiateD us in a crowded market. Ricky delivers the strategy behind the TransformationJourneys, StratJourneys, FinanceJourneys, and TaxJourneys platforms, which consistently generate high-value engagement, build brand credibility, and open doors to new clients.
Christian Pampellonne, Co-Founder and Director at The Consultancy Group
Strategic marketing, grounded in experience.
When you work with Kimble Digital, you’re getting more than two decades of marketing and brand strategy, shaped inside three high-growth SaaS companies and refined through fractional appointments.
I’ve built functions from scratch, repositioned companies ahead of funding rounds, and created go-to-market systems that don’t just look good, they deliver. Along the way, I’ve played a key role in driving two successful SaaS exits.
I understand the commercial pressures founders face, because I’ve sat at the table.
If you want marketing that’s clear, credible, and commercially focused, we should talk.
And yes, we’ll keep it sharp, collaborative, and refreshingly straightforward.
Clear Pricing
Commercial marketing, minus the overhead.
Let’s be honest, great marketing is an investment. But compared to hiring a full-time head or bringing in a big agency, this is a smarter, leaner choice.
You get senior-level strategy, sales-focused content, and execution support, without the complexity or commitment of a permanent hire.
I work with a limited number of clients at a time to stay focused, go deep, and deliver work that actually moves the dial.
Flexible, tailored, and built around what your business actually needs.
Monthly Packages
|
Package |
Monthly Investment |
What's Included |
Best For |
|---|---|---|---|
|
Starter / Growth Lite |
£1,400 |
2 Days Advisory per month |
Foundations, Ideal for early-stage GTM clarity |
|
Advisory Only |
£2,400 |
4 Days Advisory per month |
Strategic Direction & Planning |
|
Execution |
£3,000 |
1 Day Advisory + 5 Days Execution per month |
Strategic Direction, Content, Campaigns, Sales Enablement |
Service Breakdown
- Strategic planning, positioning and messaging
- Campaign frameworks
- Go-to-market strategy
- Email marketing & conversion copy
- Account-based content strategies
- Sales + marketing alignment
- Coaching for founders or senior leads
Advisory
(just me)
- Social media that engages people outside your own team
- Email marketing that results in website traffic and sales insights
- Thought leadership content that elevates your brand and team
- Lead magnets that convert ideal customers
- LinkedIn and outbound assets to generate more meetings and demos.
Execution
(me and my team)
Requires 5+ days/month to deliver results:
It’s as easy as…
1
Choose the right plan
Pick a monthly package that fits your stage of growth and level of support. No fluff, just what you actually need.
2
Set the priorities
We’ll kick things off with a strategy session, then agree on the key focus areas — whether that’s positioning, campaigns, content, or all three.
3
See results, not just reports
From day one, everything is geared towards commercial outcomes. We move fast, stay aligned, and keep iterating until it works.
Ricky played a crucial role in launching our Salesforce AppExchange product and driving it to #1 in the marketplace. His understanding of product marketing, growth hacking, and sales alignment was instrumental in helping us scale at pace. He doesn’t just generate activity — he builds marketing engines that create real commercial outcomes.
GUY RUBIN, Serial Entrepreneur & CEO of Ebsta
Kimble Digital vs. the Usual Options
Senior-level marketing, without the full-time price tag.
Kimble Digital plugs into your business as a strategic partner — working alongside your existing team, not replacing them.
You get the commercial direction of a seasoned CMO, with access to a trusted execution bench when you need it.
No expensive hires. No bloated agency retainers.
Just sharp, focused marketing that moves the dial.
|
Feature |
Kimble Digital |
Freelancers |
Full-Time Hire |
|---|---|---|---|
|
Cost |
£ |
££ |
££££ |
|
CMO-Level Strategy |
Included |
Not offered |
Expensive |
|
Tactical Execution |
On tap |
Solo operator |
In-house, slower |
|
Fits with Existing Team |
Seamless |
Usually siloed |
But requires onboarding |
|
Sales + Marketing Alignment |
Core focus |
Task-based |
Not always |
|
B2B & SaaS Specialism |
100% |
Generalist |
Depends |
|
Flexibility |
Project or Retainer |
Short-term |
High-commitment |
|
Long-Term Value |
Exit + funding ready |
Delivery only |
With overhead |
Simply put, Ricky and his team are amazing. Every sales asset, presentation, messaging, positioning, content piece, email marketing, social posts, even our insight guides — everything he touches is just a level above anyone else in the industry. He’s completely transformed how we go to market, and somehow, he’s done it all while slashing our marketing costs.”
Phil Dye, Co-Founder & Director at The Consultancy Group
A Better way to scale marketing.
With Kimble Digital, you’re not just outsourcing a task — you’re bringing in senior-level marketing expertise that aligns with your commercial goals.
We’re here to elevate what’s already working, fix what isn’t, and help you scale with the clarity and confidence of a Category Leader.
Book Your Free 15-Minute Strategy Call
In our session, we’ll cover:
- Where growth is currently blocked.
- What’s missing from your sales and marketing engine.
- How to build a system that generates consistent pipeline